KellerGrimmer
Design&ArtDirection
Design&ArtDirection
Designer in
Brooklyn, NY
v.01
Overview:
Brand building through explorative and systematic visual identity systems.
Brand building through explorative and systematic visual identity systems.
Updated:
08.23
︎ SPALDING //. BRAND DEVELOPMENT
--Made for the Game
Repositioning basketball’s greatest legacy brand back to center court. From the rooftops of Guangdong, to the heart of Madison Square Garden to the outskirts of Niš. Spalding was looking to reignite basketball for the dedicated, the devout and those that see basketball as more than a game. It’s a connection to the court, the community and culture.
Role: Art Direction & Design Lead
Design Direction: Daniele Lanza
Copy: Stephen Sinisi
Repositioning basketball’s greatest legacy brand back to center court. From the rooftops of Guangdong, to the heart of Madison Square Garden to the outskirts of Niš. Spalding was looking to reignite basketball for the dedicated, the devout and those that see basketball as more than a game. It’s a connection to the court, the community and culture.
Role: Art Direction & Design Lead
Design Direction: Daniele Lanza
Copy: Stephen Sinisi
︎ SKITTLES //. 2020 PRIDE CAMPAIGN
--See Your Rainbow
Transforming a brand synonomous with the rainbow to be more inclusive of the only rainbow that matters during pride, yours.
A renvisioned focus and priority for 2021, Skittles set aside thier rainbow and created a digitally-native experience and real-world murals that shined light and visibility on LGBTQ+ artists across America.
Transforming a brand synonomous with the rainbow to be more inclusive of the only rainbow that matters during pride, yours.
A renvisioned focus and priority for 2021, Skittles set aside thier rainbow and created a digitally-native experience and real-world murals that shined light and visibility on LGBTQ+ artists across America.
Role: Art Direction & Design Lead
Creative Direction: Micheal Marino & Nick Jessee
Creative Technologist: Ferro Boyd
Creative Direction: Micheal Marino & Nick Jessee
Creative Technologist: Ferro Boyd
︎ CROWN ROYAL //. PEACH BRAND DEVELOPEMNT
--Effortlessly Welcoming
Reintroducing one of the most beloved limited-run Crown Royal offerings as an evergreen daytime staple, crafted for any occasion.
Developed a rich and atmospheric world that called all to set thier clocks to Peach Time. Inviting hosts with sweet warm sensastions and hand-crafted nuance that can thrive in any setting
🍑⏰
Reintroducing one of the most beloved limited-run Crown Royal offerings as an evergreen daytime staple, crafted for any occasion.
Developed a rich and atmospheric world that called all to set thier clocks to Peach Time. Inviting hosts with sweet warm sensastions and hand-crafted nuance that can thrive in any setting
🍑⏰
Coming Soon...
Stay Tuned 👀
